The Three Guidelines on Marketing and Promoting a Brand Using

question 168

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube include: (1) __________; (2) create a branded channel rich in key words to improve the odds of the video showing up in user searches;and (3) target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits.

• A)use an expert to inform the audience about product features and benefits
• B)tie the product to a current political or news event
• C)include humorous content to attract as many viewers as possible
• D)exploit visual aspects of your message,perhaps sacrificing product messages to tell a more entertaining story
• E)limit the video to one minute or less,the same as a TV or radio ad time limit

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Definitions:

Humanistic Insights

Perspectives and understandings that emphasize personal growth, self-acceptance, and the realization of one's potential, often associated with humanistic psychology.

Julian Rotter

A psychologist known for his development of social learning theory and the concept of locus of control.

Early Interest

Initial curiosity or attention towards a particular subject or activity that could develop into a more profound involvement or expertise.

Locus of Control

A psychological concept that categorizes individuals by their belief in personal control over life events, either as internal (self-control) or external (controlled by outside factors).