All of the Following Are Roles That Brand Managers Assume

question 116

Multiple Choice

All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands EXCEPT:

• A)defines the characteristics of the one or more market segments she wants to reach.
• B)buys placement for an ad on a specific section on a social networking site.
• C)composes title and copy for the social network ad.
• D)decides on the images (photos and videos)used to promote the brand.
• E)specifies the web address(es)to which its ad should link based on the brand's social media marketing goals.

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Definitions:

Behavioral Economists

Experts who investigate the impact of mental, cognitive, emotional, cultural, and social aspects on the financial decision-making of people and institutions.

Marathon Performance

The outcomes or results achieved by individuals or groups in the context of a long-distance running event, typically 26.2 miles.

Precommitments

Binding agreements made in advance to restrict future actions or decisions, often used in behavioral economics to help individuals stick to long-term goals.

Time Inconsistency

The tendency of a person or entity to change their planned course of action over time due to a change in preferences.