The Three Guidelines on Marketing and Promoting a Brand Using

question 151

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube include: (1) exploit visual aspects of your message,perhaps sacrificing product messages to tell a more entertaining story; (2) create a branded channel rich in key words to improve the odds of the video showing up in user searches;and (3) __________.

• A)use an expert to inform the audience about product features and benefits
• B)tie the product to a current political or news event
• C)target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits
• D)include humorous content to attract as many viewers as possible
• E)limit the video to one minute or less,the same as a TV or radio ad time limit

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Definitions:

Mutually Beneficial Exchange

An interaction or transaction that provides value or advantage to all parties involved.

Brand Socialization

A measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Communities of Practice

Groups of people who share a concern or a passion for something they do and learn how to do it better through regular interaction.

Communities of Interest

Groups of people who share a common interest, passion, or goal, and come together to share information and ideas.