Cost Per Click Is a Performance Measure in Which __________,Whereas

question 183

Multiple Choice

Cost per click is a performance measure in which __________,whereas cost per thousand is a performance measure in which __________.

• A)a company paying a set amount to Facebook for every purchase that originated from an ad on a website;a company that pays pennies for every time its ad loads on a Facebook page,up to $10,000
• B)a company that pays pennies for every time its ad loads on a Facebook page,up to $10,000;a company paying a set amount to Facebook for every time a user clicks on its ad
• C)a company paying a set amount to Facebook for every time a user clicks on its ad;a company that pays pennies for every time its ad loads on a Facebook page,up to $10,000
• D)a company paying a set amount to Facebook for every purchase that originated from an ad on a website;a company paying a set amount for the ad to be placed on the website for a certain amount of time
• E)a company paying a set amount for the ad to be placed on the website for a certain amount of time;a company paying a set amount to Facebook for every purchase that originated from an ad on a website

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Definitions:

State Unemployment

A government-provided insurance program that offers temporary financial assistance to the unemployed who lost their jobs through no fault of their own.

Federal Unemployment

Refers to the United States federal government program that provides unemployment benefits to eligible workers.

FICA-OASDI

Refers to the Social Security portion of the Federal Insurance Contributions Act tax, used to fund the Social Security program in the United States.

Calendar Year

The 12-month period a business chooses for its accounting year. Alternatively known as fiscal year and natural business year.