Which Sales Promotion Tool Is the Best Match for the Growth

question 117

Multiple Choice

Which sales promotion tool is the best match for the growth in consumer- (or user-) generated content?

• A)samples
• B)sweepstakes
• C)coupons
• D)contests
• E)deals

---

Definitions:

Materials Standards

Benchmarks or specifications set for the quality, quantity, and cost of materials used in production to achieve performance and efficiency goals.

Direct Materials Purchases Variance

This term refers to the difference between the actual cost of materials purchased and the expected (standard) cost of materials needed to manufacture the products during a specific period.

Materials Price Variance

The difference between the actual cost of materials and the expected (standard) cost.

Raw Material

The basic material from which a product is made, used in the initial stages of production.