According to Figure 19-5 Above,"B" Is the Performance Measure Described

question 25

Multiple Choice

According to Figure 19-5 above,"B" is the performance measure described by the accompanying quote "I will pay $1.00 for every visitor who clicks on this ad and goes from your website to mine" under the Cost to Advertisers heading.

• A)cost per click
• B)click through rate
• C)cost per action
• D)conversion rate
• E)cost per thousand

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Definitions:

Canada and Mexico

Two countries that border the United States and are significant trade partners, especially in the context of the North American Free Trade Agreement (NAFTA).

Income Distribution

How a nation’s total GDP is distributed amongst its population, affecting economic inequality and standard of living.

Marketing Professional

A professional skilled in creating and executing marketing strategies to promote products, services, or brands.

Middle-Income Households

Households with income levels in the middle range of a country's income distribution, often considered the middle class.