What Is the Best Way a Brand Manager Might Deal

question 92

Multiple Choice

What is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?

• A)Respond with aggression to get them to back down.
• B)Ignore them and they will stop commenting.
• C)Undermine their credibility by emphasizing the fact that they are not "experts."
• D)Communicate directly and honestly with them.
• E)Accept whatever solution they offer,as they will not cooperate any other way.

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Definitions:

Carolingian Empire

A large Frankish-dominated empire in Western and Central Europe during the early medieval period, founded by Charlemagne in 800 AD.

Ottonians

Pertaining to the dynasty that ruled the Germanic Holy Roman Empire from the 10th to the early 11th century, known for its contributions to pre-Romanesque art and architecture.

Hiberno-Saxon

An art style that flourished in the monasteries of the British Isles in the early Middle Ages. Also called Insular.

Medieval Monasteries

Religious communities or buildings where monks or nuns live, work, and pray, prevalent during the medieval period across Europe.