One Disadvantage of Using Newspapers as an Advertising Medium Is

question 364

Multiple Choice

One disadvantage of using newspapers as an advertising medium is their

• A)relatively poor color reproduction.
• B)inability to cover local markets.
• C)long lead time for placing an ad.
• D)relatively high cost.
• E)lack of noise during the communication process.

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Definitions:

Goods and Services

Refers to tangible products and intangible activities that fulfill the needs or wants of consumers.

Factors of Production

Resources used in the production of goods and services, including labor, capital, land, and entrepreneurship.

Human Capital

The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value to an organization or society.

Production Possibilities

The various combinations of goods and services that can be produced within an economy given available resources and technology.