If You Wanted to Generate Brand Buzz for an Upcoming

question 16

Multiple Choice

If you wanted to generate brand buzz for an upcoming product using Twitter,what is the best way to implement Twitter?

• A)Monitor other Twitter accounts for negative mentions of your brand.
• B)Aggressively defend your brand on your Twitter account.
• C)Create an account and generate followers by posting photos of the new product.
• D)Create an account and tweet about it the day before releasing the product.
• E)Be interesting and unexpected through posting on current events such as an upcoming political election.

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Definitions:

Facet

A smooth, flat surface on a bone, typically where two bones articulate (form a joint), allowing for movement.

Fovea

A small depression in the retina of the eye where visual acuity is highest, due to the high concentration of cones.

Capacity Constraint

Limitations on the production capability of a manufacturing facility or supply chain due to resources, technology, or workforce.