Traditional Media (The Sender) Use One-Way Communication Directly to the Ultimate

question 101

Multiple Choice

Traditional media (the sender) use one-way communication directly to the ultimate consumer to advertise marketers' products. These consumers are therefore referred to as

• A)one-way consumers.
• B)passive receivers.
• C)active receivers.
• D)traditional consumers.
• E)traditional receivers.

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Definitions:

Advanced Technologies

Modern and cutting-edge technologies that offer significant improvements over existing technologies in terms of performance, efficiency, or capabilities.

Expensive Labor

Refers to labor that has a high cost, often due to skills, experience, or wage regulations that increase the compensation required to employ workers.

Resource Endowments

The natural resources, capital, and human skills that a country or region has available for economic production.

World Bank

An international financial institution that offers loans, grants, and expert advice to developing countries for economic development projects.