One Disadvantage of Using the Internet as an Advertising Medium

question 214

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A)as a relatively new medium,it has attracted limited use.
• B)it is difficult to translate messages that can be used in social media networks like Facebook and Twitter.
• C)the effectiveness of online advertising is still uncertain.
• D)it often creates more traffic than a firm can actually handle.
• E)pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

Retail Method

An accounting method for inventory valuation in which ending inventory and cost of goods sold are determined by applying a constant gross margin percentage.

Inventory Cost

The total cost associated with acquiring, holding, and processing inventory, including purchase costs, storage fees, and handling charges.

Estimated Cost

The anticipated cost or price of an item, service, or project based on current information, forecasts, and analyses before actual costs are incurred.

Estimated Method

An approach that involves approximating financial figures or outcomes based on available data and educated assumptions.