The Primary Purpose of a Competitive Advertisement Is to

question 290

Multiple Choice

The primary purpose of a competitive advertisement is to

• A)tell people what a product is, what it can do, and where it can be found.
• B)assure current users they made the right choice.
• C)reinforce previous knowledge of a product.
• D)promote a specific brand's features and benefits.
• E)promote the advantages of one product class over another.

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Definitions:

Maslow

A psychologist best known for creating Maslow's hierarchy of needs, a theory in psychology that ranks human needs in the form of a pyramid.

Conflicts

Occurrences or situations where differing needs, beliefs, or interests lead to opposition or struggle, whether between individuals, groups, or within oneself.

Innate Needs

Fundamental requirements inherent to human beings that are essential for survival and development, such as needs for food, safety, and love.

Learned Behaviors

Actions or reactions that individuals acquire through interaction with the environment and through reinforcement.