What Is the Key Marketing Objective for Advertising on Social

question 9

Multiple Choice

What is the key marketing objective for advertising on social networking sites?

• A)Developing cost-effective ads with a CPM of less than 50¢ for every 1,000 hits.
• B)Creating ads that have an immediate impact on sales.
• C)Trying to gain viewers' attention for a few extra seconds with entertaining video.
• D)Using the cost per click performance metric to assess how many times a unique visitor purchases a product that originated from an ad on the firm's website.
• E)Creating ads that appeal to all demographic groups-regardless of age,gender,ethnicity,education,or income-to maximize cost efficiency.

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Definitions:

Standard Deviation

A metric for assessing how much the data points differ or spread out in a collection of values.

Observations

Individual data points or recorded values from an experiment or study.

Geometric Mean

A type of mean or average, which indicates the central tendency of a set of numbers by using the product of their values (as opposed to the arithmetic mean which uses their sum).

Weighted Mean

The mean of a data set that accounts for the importance or weight of each value.