Which of the Following Statements About the Role of Social

question 71

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Test Drive" YouTube video/ad is MOST ACCURATE?

• A)The purpose of the video was to reinvigorate sales of the Pepsi Next brand.
• B)For Pepsi,advertising the "Test Drive" video on Facebook was much more expensive from a CPM standpoint than two 30-second TV spots placed on Fox's American Idol.
• C)Pepsi created a new social-media driven website called Pepsi MAX NASCAR with Danica Patrick as the spokesperson following the success of the "Test Drive" video.
• D)The Pepsi MAX "Test Drive" video followed the successful "Uncle Drew" TV ads.
• E)Pepsi MAX is a new,great-tasting energy drink in the introduction stage of its product life cycle that has "all the sugar and twice the caffeine" as regular Pepsi.

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Definitions:

Students

Individuals who are engaged in learning, especially those who attend an educational institution.

Maximum Profit

The greatest difference between revenue and expense.

Quadratic Function

A polynomial function of the second degree, generally represented as f(x) = ax^2 + bx + c, where a, b, and c are constants and a ≠ 0.

Factoring

A financial transaction where a business sells its accounts receivable to a third party at a discount to gain immediate cash.