Which of the Following the Results of the Convergence of the Real

question 111

Multiple Choice

Which of the following the results of the convergence of the real and digital worlds is MOST ACCURATE?

• A)a greater emphasis on traditional media since is more cost effective than social media
• B)an increased emphasis on measuring the marketing return on investment for social media initiatives
• C)a de-emphasis on socially networked "communities" like loyal users of a brand or alumni associations-groups with common interests
• D)the elimination of traditional media;all media will become digital
• E)The failure of near field communications to expand e-commerce due to the absence of digital cash

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Definitions:

Marginal Revenue

The increased income derived from the sale of one extra unit of a good or service.

Marginal Cost

The change in total cost that arises when the quantity produced is incremented by one unit.

MC > MR

A condition where Marginal Cost (MC) is greater than Marginal Revenue (MR), suggesting that producing additional units of a good will not increase profits and may reduce them.

Profit

The financial gain realized when the revenue generated from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.