What Are the Three Performance Measures Brand Managers Typically Use

question 47

Essay

What are the three performance measures brand managers typically use to assess the inputs or costs of social media? In your response, provide an example of what the payment terms would be for an advertiser. Also, identify the advantages and disadvantages of each metric.

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Definitions:

Yerkes-Dodson Law

A theory suggesting that there is an optimal level of arousal for performance, and that too much or too little arousal can adversely affect task performance.

Task Difficulty

The level of challenge presented by a task, which can influence a person's performance and effort required to complete it.

Stimulus Motives

Drives or urges stemming from external sources that motivate behavior to satisfy a need or achieve a goal.

Bored

A state of feeling disinterested, restless, or unengaged due to a lack of stimulation or interest in the current activity or surroundings.