An Ad for an International Consulting Firm Was Intended to Communicate

question 2

Multiple Choice

An ad for an international consulting firm was intended to communicate the company's philosophy-that you can be big and nimble at the same time-rather than sell any one particular service the company provides. The ad is an example of __________ institutional advertising.

• A)competitive
• B)pioneering
• C)advocacy
• D)reminder
• E)political

---

Definitions:

Littoral Zone

The part of a sea, lake, or river that is close to the shore, where sunlight penetrates all the way to the sediment allowing aquatic plants to grow.

Limnetic Zone

The open and well-lit area of a freestanding body of freshwater, such as a lake or pond, away from the shore.

Benthic Zone

The environmental zone found at the bottom of water bodies like oceans or lakes, encompassing the surface of the sediment and several layers beneath it.

Organic Matter

Material derived from living organisms, including plants, animals, and their by-products, essential for soil fertility and ecosystem function.