The Purpose of Reminder Institutional Advertisements Is to

question 216

Multiple Choice

The purpose of reminder institutional advertisements is to

• A) promote a specific brand's features and benefits.
• B) tell people what a company is, what it can do, and where it is located.
• C) state the position of a company on an issue.
• D) bring the company's name to the attention of the target market again.
• E) promote the advantages of one product class over another.

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Definitions:

Saint Augustine

An early Christian theologian and philosopher whose writings influenced the development of Western Christianity and Western philosophy, especially regarding concepts of original sin and divine grace.

Aristotle

An ancient Greek philosopher and scientist, whose works cover a wide range of subjects and form the basis of Western philosophy.

Aristotle

An ancient Greek philosopher and scientist, one of the greatest intellectual figures of Western history, who made significant contributions to various fields of knowledge.

Plato

An ancient Athenian philosopher, a student of Socrates and teacher of Aristotle, known for his contributions to Western philosophy.