Marketers Are Increasingly Using Social Media to Reach College-Age Students

question 27

Multiple Choice

Marketers are increasingly using social media to reach college-age students in the U.S.because

• A)college age students are sensitive to the environment and reject ads using paper-based media.
• B)the "brand ambassadors" hasn't been as effective as expected.
• C)Internet advertising is ineffective with other age groups.
• D)they work better than traditional print media.
• E)students reject the media their parents use.

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Definitions:

Long Leg Cast

A cast that extends from the upper thigh down to the foot, used to immobilize and support fractures or injuries of the lower limb.

Abbreviation

A truncated form of a word or phrase.

Rheumatoid Factor

An autoantibody found in the blood that is a common indicator of rheumatoid arthritis.

Abbreviation

A method for shortening and simplifying phrases or expressions by using initial letters or parts of words.