A Testimonial Ad for a First Alert Carbon Monoxide (CO)

question 344

Multiple Choice

A testimonial ad for a First Alert carbon monoxide (CO) detector features parents who are discussing the dangers of carbon monoxide poisoning. In the ad, the homeowners tell the target audience how purchasing and using the advertised product can avert disaster. Such advertisements use

• A)compassionate appeals.
• B)guilt appeals.
• C)family appeals.
• D)fear appeals.
• E)coercive appeals.

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Definitions:

Breach

The violation or non-fulfillment of a legal agreement, duty, or contract.

Identified Goods

Goods that are designated for a specific sale or contract, making them distinguishable from the seller's or manufacturer's other goods.

Remedy

A means of legal reparation or correction provided to a party who has suffered a loss or injury.

Commercial Reasonableness

The standard by which business actions are judged, based on what a reasonable person would consider fair and appropriate under the circumstances.