One Way TV Advertising Can Reduce Wasted Coverage Is to

question 191

Multiple Choice

One way TV advertising can reduce wasted coverage is to

• A)identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by nontargeted viewers.
• B)run shorter ads in a greater number of geographical areas.
• C)identify specific times of day or night when the target audience would be more likely to tune in.
• D)develop more creative ads so that more people will choose to see them.
• E)run the ads on less expensive, narrowly focused, specialized cable and satellite channels.

---

Definitions:

Economic Contributions

The impact or input of an individual, group, or sector towards the economic development or sustainability of a community, region, or nation.

Short-Term Profits

Short-term profits are earnings realized from business operations or investments over a brief period, typically within a fiscal quarter or year, focusing on immediate financial gain.

Corporate Social Responsibility Pyramid

outlines the hierarchical levels of responsibility a corporation holds towards society, including economic, legal, ethical, and philanthropic.

Philanthropic

Pertaining to the act of giving money, goods, time, or effort to support a charitable cause, often with a focus on improving human well-being.