One of the Disadvantages Associated with Radio as an Advertising

question 340

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)can target specific audiences.
• C)uses humor, sound, and intimacy effectively.
• D)has an unlimited amount of advertising time available.
• E)is difficult to convey complex messages.

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Definitions:

Unemployment Rate

The percentage of the labor force that is jobless and seeking employment.

Labor Market

The labor market refers to the supply of and demand for labor, where employees provide the labor and employers provide the jobs.

Labor Underutilization

A broader measure of unemployment that includes not just those actively seeking employment, but also those who are working part-time but prefer full-time work, and those who are marginally attached to the labor force.

Unemployment Benefits

Payments made by the government to individuals who are unemployed and seeking work, intended to support them financially.