One Advantage of Using the Yellow Pages as an Advertising

question 218

Multiple Choice

One advantage of using the yellow pages as an advertising medium is

• A)there is no competition.
• B)the print pages are quicker and easier to use than the Internet.
• C)they are more mobile than other information sources.
• D)they have excellent coverage of geographic segments.
• E)there are no delivery costs.

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Definitions:

Amortization

The process of spreading out a loan into a series of fixed payments over time, covering both principal and interest.

Pure Endowment

An insurance policy where the insurer agrees to pay a specified sum of money at the end of a determined period on the condition that the insured is still alive.

Quasi-Endowment

Funds that are not permanently restricted under the terms of the gift but are designated by the governing board to function as an endowment, thus not easily expendable for general operations.

Liquid Assets

Assets that can be quickly and easily converted into cash without significantly affecting their value.