With Many Industrial Products and Consumer Purchases, Ancillary Services Are

question 274

Multiple Choice

With many industrial products and consumer purchases, ancillary services are an important consideration in selecting the promotional mix. The role of __________ is important to establish the seller's reputation. However, __________ is essential for building buyer confidence and providing evidence of customer service.

• A)direct marketing; personal selling
• B)personal selling; direct marketing
• C)advertising; personal selling
• D)sales promotion; advertising
• E)public relations; direct marketing

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Definitions:

Legal Fees

Charges for legal services rendered, encompassing a wide range of activities including consultation, representation in court, and the drafting of legal documents.

Seasoned New Issue

A new issue of securities by a firm that has already issued securities in the past.

Private Placement

The sale of securities directly to a select group of investors, bypassing the public market.

Rights Offer

Rights Offer is a financial mechanism whereby a company offers existing shareholders the opportunity to purchase additional shares directly from the company at a discounted price before offering to the public.