One Advantage of Using the Internet as an Advertising Medium

question 178

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)messages are automatically translated into multiple languages.
• C)Internet advertising can use rich media to create interactive ads.
• D)there are no real costs except computers used for initial encoding.
• E)online ads almost always result in a "click," an action that leads to the purchasing of a product.

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Definitions:

Competitive Position

A firm's standing or rank in comparison to its competitors in terms of market share, profitability, and product quality.

Job Analysis

A systematic process for gathering, documenting, and analyzing information about the content, requirements, and context of a job.

Sales Position

A role within a company focused on selling products or services, typically involving activities like prospecting for new clients, presenting products, and closing sales.

Tasks of the Job

The set of responsibilities, duties, and activities that are expected to be performed by an individual holding a specific position.