One Advantage of Using the Internet as an Advertising Medium

question 324

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)messages are automatically translated into multiple languages.
• C)there are no real costs except computers used for initial encoding.
• D)online advertising offers an opportunity to reach younger consumers who have developed a preference for online communication.
• E)online ads almost always result in a "click," an action that leads to the purchasing of a product.

---

Definitions:

Gustave Le Bon

A French social psychologist renowned for his work on crowd psychology, highlighting how an individual's behavior in a crowd differs from their behavior alone.

Émile Durkheim

A pioneering French sociologist known for his foundational contributions to sociology, including his studies on social cohesion and the role of religion in society.

Charles Tilly

A renowned sociologist and historian who significantly contributed to the study of social movements and collective action.

Breakdown Theory

A theory suggesting that societal or structural failure leads to the disintegration of norms and values, resulting in social disorder.