Advertising Agencies That Specialize in One Aspect of the Advertising

question 127

Multiple Choice

Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy,buying previously un-purchased media space,or providing Internet services are referred to as __________.

• A)full-service agencies
• B)in-house agencies
• C)modified-service agencies
• D)promotional firms
• E)limited-service agencies

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Definitions:

Tax

An obligatory fiscal contribution or alternative form of charge enforced by a government body on taxpayers to support government activities and public spending.

Demand Function

A mathematical representation showing the relationship between product demand and various factors like price, income, and preferences.

Supply Function

A relation that shows the quantity of a good or service that producers are willing and able to sell at each possible price, holding all other factors constant.

Equilibrium Quantity

The quantity of a good or service at which supply equals demand, and the market is in balance, without any excess supply or shortage.