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The Starch test uses aided recall to determine the percentage of those who: (1) __________, (2) saw or read any part of the ad identifying the product or brand, (3) read any part of the ad's copy,and (4) read at least half of the ad.
Harmful
Causing or potentially causing damage, injury, or negative effects to someone or something.
Make Goods
Products or services offered to compensate for a deficiency or to fulfill a previously unmet obligation.
Sell or Lease
The commercial decision to either transfer ownership of a property or product for a price or to grant its use to someone else under a rental agreement.
Liable
Legally responsible for one's actions or obligations, often in the context of paying damages or facing legal consequences.
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