Which of the Following Statements About Sales Tests Is Most

question 80

Multiple Choice

Which of the following statements about sales tests is most accurate?

• A)With sales tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the cost inquiries are presumed to be the most effective.
• B)With sales tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure actual purchases.
• D)In a sales test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In a sales test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

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Definitions:

Imagery

The use of vivid or figurative language to represent objects, actions, or ideas, often used in literature and psychology to evoke sensory experiences.

Attentional Gate

A theoretical concept describing the cognitive process that determines which sensory information is given attention and processed by the mind.

Sensory Memory

The shortest-term element of memory, which allows individuals to retain impressions of sensory information after the original stimuli have ended.

External World

Everything that exists outside of an individual's mind, including physical and social environments.