AmazonCom,a Successful Online Retailer,manages an Extensive Customer Database That Is

question 314

Multiple Choice

Amazon.com,a successful online retailer,manages an extensive customer database that is used to determine which products are suggested to each customer.Some data are best collected from the customer;other data are collected from the purchases its customers make.Which of the following customer data is BEST COLLECTED from the customer?

• A)brand
• B)price
• C)demographics
• D)model
• E)quantity

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Definitions:

Self-Determination Theory

A theory of motivation that emphasizes the role of intrinsic motivation in driving human behavior and the importance of psychological needs for competence, autonomy, and relatedness.

Competence

The ability to do something successfully or efficiently, often reflecting one's skillset and knowledge in a particular area.

Autonomy

The ability to decide freely and knowledgeably without being forced.

Personal Growth

An ongoing process of understanding and developing oneself in order to achieve one's fullest potential.