There Are Three Key Factors When Selecting the Media for an Advertising

question 223

Multiple Choice

There are three key factors when selecting the media for an advertising campaign: (1) the media habits of the target audience, (2) the product's attributes, and (3) __________.

• A)cost
• B)the perceived risk
• C)the reputation of the prospective media firm
• D)the length of time required to get the message across
• E)the sustainability of the message

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Definitions:

Percentage

A proportion or part in relation to a whole, represented as a fraction of 100.

Water-Soluble Material

A substance that can dissolve in water, making it capable of being washed away or diluted in aqueous solutions.

Invention

The creation of a new product, process, or idea.

Creative Destruction

A process where new innovations lead to the demise of older economic structures and systems, fostering new growth and value creation.