Which of the Following Forms of Direct Marketing Has the HIGHEST

question 2

Multiple Choice

Which of the following forms of direct marketing has the HIGHEST response rate according to Figure 17-8 above?

• A)direct mail
• B)e-mail
• C)paid search
• D)telemarketing
• E)advertising

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Definitions:

Somatic Nervous System

Part of the peripheral nervous system associated with the voluntary control of body movements via skeletal muscles.

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body, responsible for coordinating bodily functions and responding to internal and external stimuli.

Neurotransmitter

A neurotransmitter is a chemical substance released at the end of a nerve fiber by the arrival of a nerve impulse, facilitating the transmission of impulses across a synapse to another nerve, muscle, or gland.

Neuron

A nerve cell that transmits nerve impulses as the basic functional unit of the nervous system.