Sales Promotion Has Become a Key Element of the Promotional

question 236

Multiple Choice

Sales promotion has become a key element of the promotional mix,which now accounts for __________ in annual expenditures.

• A)$100 million
• B)$255 million
• C)$5 billion
• D)$25 billion
• E)$70 billion

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Definitions:

Extinction

Within the field of psychology, a conditioned response gradually fades and ultimately vanishes.

Unconditioned Stimulus

Within the framework of classical conditioning, a stimulus inherently and spontaneously elicits a reaction without the necessity of prior learning.

Negative Punishment

A form of behavioral control that involves the removal of a desirable stimulus following a behavior to decrease the likelihood of that behavior occurring again.

Omission Training

A learning process in which the removal or avoidance of an expected stimulus occurs following a behavior, decreasing the likelihood of that behavior occurring again.