The Use of Deceased Celebrities Such as John Wayne or Fred

question 283

Multiple Choice

The use of deceased celebrities such as John Wayne or Fred Astaire in commercials

• A)creates a humorous appeal.
• B)avoids the possibility of a spokesperson's image changing.
• C)creates a fear appeal.
• D)creates a product ambiance that limits its appeal to older consumers.
• E)targets the Gen Y consumer.

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Definitions:

Sensory Input

Sensory input refers to the information received by the body's sensory organs, which is then interpreted by the brain to perceive the environment.

Efficiency

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Persuasive Technique

Strategies used to convince or influence others to adopt a certain belief or take action, often involving emotional or logical appeals.

Writer Benefits

Advantages or positive outcomes that authors or writers receive from their craft, such as recognition, income, or personal satisfaction.