Direct Marketing Refers to

question 92

Multiple Choice

Direct marketing refers to

• A)individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
• B)a promotion alternative that uses direct communication with consumers to generate a response in the form of an order,a request for further information,or a visit to a retail outlet.
• C)communication between a seller and a prospective buyer that can include face-to-face,telephone,and interactive electronic communication.
• D)a sales strategy whereby the exchange takes place at the time of engagement,such as selling produce at a local farmer's market.
• E)a form of communication management that seeks to influence the feelings,opinions,or beliefs held by customers,prospective customers,stockholders,suppliers,employees,and other publics about a company and its products or services.

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Definitions:

Sales Associate

An employee in retail or other industries who assists customers with purchases, providing product information, and ensuring customer satisfaction.

Outside Order Taker

A sales role focused on receiving and processing orders from customers, typically not responsible for proactive selling or customer acquisition.

Inventory Clerk

A professional responsible for managing and maintaining a company's inventory, including receiving, recording, and distributing materials or products.

Taking Inventory

The process of counting and recording the quantity and condition of items or assets currently held by an organization or individual.