The Proper Blend of Elements in the Promotional Mix Depends

question 146

Multiple Choice

The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are complexity, risk, and

• A)size.
• B)durability.
• C)accessibility.
• D)ancillary services.
• E)acceptability.

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Definitions:

Cumulative Recorder

A device used in behavioral psychology to record the frequency of behavior over time, visually displaying the accumulation of responses.

Response Rate

The frequency or rate at which a specific behavior or action is performed, often measured in psychological experiments or surveys.

Stimulus Generalization

The psychological phenomenon where a response learned from one stimulus is elicited by similar, but distinct, stimuli.

Primary Reinforcers

Stimuli that are inherently rewarding and satisfy basic biological needs, such as food, water, and warmth, leading to the conditioning of behavior without prior learning.