In Terms of Product Characteristics, the Greater the Risk, the Greater

question 298

Multiple Choice

In terms of product characteristics, the greater the risk, the greater the need for ________ as a key element of the promotional mix.

• A) advertising
• B) personal selling
• C) sales promotion
• D) publicity
• E) public relations

---

Definitions:

Logo

A graphical mark or emblem used by businesses, organizations, and individuals to aid and promote instant public recognition.

Rotate Gallery

A Rotate Gallery is a digital media feature that allows users to cycle through images, items, or options, often found in photo applications or websites.

Rotate Objects

The action of turning graphics, shapes, or text around a pivot point to a specified angle.

Picture Tools Format

A set of tools and options in software applications for editing and formatting images.