Gross Rating Points (GRPs) Are Determined by the Formula

question 91

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A)reach multiplied by frequency.
• B)reach multiplied by rating.
• C)rating multiplied by frequency.
• D)cost divided by reach.
• E)cost divided by (reach multiplied by frequency).

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Definitions:

Dividends Received

Income payments received by shareholders from their investments in the form of dividends from corporations.

Investment Account

An account that holds securities, shares, or bonds for investment purposes.

Acquisition Differential

The difference between the purchase price of a company and the fair value of its identifiable net assets at the acquisition date, often leading to goodwill if positive.

Non-Controlling Interest

A minority share in a company's equity not sufficient to exert control over the company.