A Push Strategy Is When a Manufacturer

question 309

Multiple Choice

A push strategy is when a manufacturer

• A)advertises a great deal to its wholesalers,retailers,and ultimate consumers with the use of nationwide advertising campaigns.
• B)directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
• C)forces a retailer to promote its products by placing national ads in local newspapers.
• D)directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product.
• E)directs retailers to promote one product over another to help balance fluctuations in inventory.

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