A Pull Strategy Is When a Manufacturer

question 36

Multiple Choice

A pull strategy is when a manufacturer

• A)advertises a great deal to its wholesalers,retailers,and ultimate consumers with the use of nationwide advertising campaigns.
• B)forces a retailer to promote its product by placing national brand ads in local newspapers.
• C)directs the promotional mix at ultimate consumers to encourage them to ask retailers for the product.
• D)directs the promotional mix toward channel members to gain their cooperation in ordering and stocking the product.
• E)directs retailers to promote one product over another to help balance fluctuations in inventory.

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Definitions:

Base Cost

The original value or purchase price of an asset for tax purposes, used to determine capital gains or losses.

Salable Item

A product or good that can be sold in the market.

Revenue Received

The actual income that a company or organization receives during a specific period, typically from sales of goods or services.

Operational Performance

Evaluation of an organization's effectiveness in producing its goods or services, considering efficiency and productivity.