One of the Most Common Measures in Advertising Is

question 135

Multiple Choice

One of the most common measures in advertising is

• A)Cost per thousand impressions.
• B)Cost per thousand occurrences.
• C)Cost per thousand incidences.
• D)Cost per million impressions
• E)Cost per thousand frequencies.

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Definitions:

Diffusion

The process through which an innovation is communicated over time among the participants in a social system.

Innovation

The act of inventing, evolving, and applying novel concepts, goods, or techniques to enhance or substitute the current ones.

Observability

The degree to which the results of an innovation or change can be seen and understood by others.

Diffusion

The process by which innovations or cultural practices spread within and across populations over time.