During the Evaluation Phase of an IMC Program, a Firm

question 176

Multiple Choice

During the evaluation phase of an IMC program, a firm will ________ and make needed changes.

• A) posttest the promotion
• B) design the promotion
• C) state the mission
• D) carry out the promotion
• E) identify possible advertising or promotional firms

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Definitions:

Parent Atoms

The original atoms that undergo radioactive decay, transforming into different daughter atoms as a result of the process.

Reactive Changes

Adjustments or modifications made in response to external forces or challenges faced by an organization.

Organization

An arranged group of people with a particular purpose, such as a business or government department.

Change Management

Refers to the process, tools, and techniques used to manage the people side of change to achieve desired business outcomes.