In the Hierarchy of Effects, Awareness Is Defined as

question 302

Multiple Choice

In the hierarchy of effects, awareness is defined as

• A) the consumer's first actual purchase and use of the product or brand.
• B) the consumer's repeated purchase and use of the product or brand.
• C) the consumer's appraisal of the product or brand on important attributes.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) the consumer's ability to recognize and remember the product or brand name.

Explain the relationship between indifference curves and the utility maximization principle.

Identify how price changes of goods affect the consumption of complementary and substitute goods.

Understand the concept of consumer equilibrium and how it can be achieved.

Understand different international business strategies (e.g., licensing, strategic alliance, exporting) and their characteristics.

---

Definitions:

Behavioral Therapist

A mental health professional who uses techniques based on behavioral and cognitive psychology to treat psychological disorders and promote mental health.

Fear-Evoking Stimulus

An object, event, or situation that induces fear.

Systematic Desensitization

A behavioral therapy technique intended to reduce phobic responses or anxiety through gradual exposure to the feared object or situation combined with relaxation techniques.

Physically Present

Being bodily in a specific location or space, as opposed to being there in thought, via communication technology, or representation.