In the Hierarchy of Effects, Adoption Refers to

question 11

Multiple Choice

In the hierarchy of effects, adoption refers to

• A) the point at which the consumer accepts the integrity of the manufacturer and the reliability of the product.
• B) the consumer's appraisal of the product or brand on the majority of important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) the consumer's actual first purchase and use of the product or brand.
• E) the consumer's repeated purchase and use of the product or brand after a favorable experience on the first trial.

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Definitions:

EEG Pattern

A graphical representation of the electrical activity of the brain recorded during an electroencephalogram.

Deep Sleep

The stage of sleep in which brain waves slow down and recovery processes increase, important for memory and recovery.

Waking State

The period of consciousness when an individual is awake, characterized by awareness of the self and the environment.

EEG Pattern

The characteristic electrical activity of the brain recorded by electroencephalography, which can be analyzed to diagnose various neurological conditions.