Which of the Following Direct Marketing Tools Is Growing the Fastest

question 239

Multiple Choice

Which of the following direct marketing tools is growing the fastest at 33 percent?

• A)mobile direct marketing
• B)social network direct marketing
• C)telemarketing
• D)e-mail marketing
• E)direct mail marketing

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Definitions:

Non-Value-Added

Activities or processes that do not add any significant value to the final product or service from the customer's perspective.

Value-Added Ratio

The ratio of the value-added lead time to the total lead time.

External Failure Cost

Costs incurred when products or services fail to meet quality standards after being delivered to the customer, including returns, repairs, and lost sales.

External Failure Cost

External failure costs are expenses incurred when products or services fail to meet quality standards after being delivered to the customer, including returns, repairs, and lost sales.