A Variety of Terms Are Used for Marketing Intermediaries

question 319

Multiple Choice

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"D" represents a(n) __________.

• A)retailer
• B)wholesaler
• C)distributor
• D)agent or broker
• E)middleman

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Definitions:

Fees Earned

Revenue recognized by a company for services provided during a specific period, even if not yet received in cash.

Real Account

Permanent accounts in accounting that are not closed at the end of the accounting period, including assets, liabilities, and equity accounts.

Nominal Account

Refers to accounts that track revenues, expenses, gains, and losses; these accounts are closed at the end of each accounting period.

Ledger Accounts

These are individual accounts in accounting that record transactions related to a company's assets, liabilities, equity, revenue, and expenses in a double-entry bookkeeping system.