Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages,such as the Microsoft

question 310

Multiple Choice

Individuals can choose to purchase Microsoft stand-alone software packages,such as the Microsoft Office 2013 Home and Student versions of Word,Excel,and PowerPoint for $109.99 each.However,they may choose to purchase the Microsoft Office 2013 Home and Student suite,which has these three applications plus OneNote in the same package for a price of $139.99.Microsoft is using a __________ pricing strategy.

• A)penetration
• B)prestige
• C)bundle
• D)odd-even
• E)standard mark-up

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Definitions:

Intentional Behavior

Actions that are performed with awareness and purpose, often directed towards achieving a specific goal.

Instinctual Behavior

Actions or reactions that are performed without conscious thought, driven by inherent, biological predispositions.

Mental Activity

The operations of the mind involving thinking, understanding, learning, and remembering.

Science of Behavior

The systematic study of the actions and reactions of humans and animals in response to external or internal stimuli.