The Co-Founders of Dollar Shave Club,came Up with This Idea

question 47

Multiple Choice

The co-founders of Dollar Shave Club,came up with this idea: Use __________ to sell razor blades in monthly subscription packages dirt cheap compared to those from Gillette or Schick.

• A)point-of-purchase displays in barber shops and hair salons like Great Clips and Super Cuts
• B)"daily deal" coupons from social media websites like Groupon and LivingSocial
• C)BOGO offers in direct response advertising shown on cable TV networks at night
• D)the sponsorship of the X Games televised on ESPN,whose viewers match the target market
• E)direct-to-consumer marketing via the Internet such as a YouTube video

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Definitions:

Tolman

An American psychologist known for his work on latent learning and cognitive maps in the early to mid-20th century.

Behavior-Reinforcer Belief

The idea that a specific behavior can be made more frequent by following it with a reinforcing (positive or negative) stimulus.

Rewards

Positive reinforcements or incentives provided to encourage a particular behavior or action.

Path

A course of action or sequence of events proposed or taken as leading to a particular outcome or goal.