When a Firm Introduces a New Product into an Existing

question 18

Multiple Choice

When a firm introduces a new product into an existing product line,its marketing team MOST LIKELY will be concerned with __________.

• A)the ability to change prices quickly
• B)speeding up the diffusion of innovation process
• C)brand extension confusion
• D)charging a lower price to gain a foothold in the market
• E)cannibalizing sales from the higher-priced products in the line,reducing overall sales revenues

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Definitions:

Noise

In communication, unwanted or disruptive sounds that interfere with the reception of the message being sent.

Media Richness

The ability of a communication medium to effectively convey information and promote understanding.

Encoding

The process of converting information into a form that can be stored, processed, or transmitted, often used in the context of memory or data transfer.

Listening Skills

Refer to the ability to accurately receive and interpret messages in the communication process, crucial for effective interpersonal relations.