The Intangibility Element of a Service Refers to the Fact

question 167

Multiple Choice

The intangibility element of a service refers to the fact that it

• A) has value that can only be determined by using subjective criteria.
• B) can't be held, seen, or touched before the purchase decision.
• C) requires the ability to provide the service even in times of no demand.
• D) can maintain or accumulate good will with customers.
• E) can be objectively evaluated.

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Definitions:

Self-Referent Encoding

A memory enhancement strategy involving processing information by relating it to oneself.

Spreading Activation

A method for searching associative networks, neural networks, or semantic networks, where a stimulus activates specific nodes, which in turn activate related nodes.

Semantic Network

A conceptual model in cognitive psychology and artificial intelligence that represents semantic relations between concepts in networks.

Prospective Memory

The aspect of memory that involves remembering to perform a planned action or recall a planned intention at some future point in time.